OAM NAMING, LOGO & PACKAGING DESIGN

Pop star Ciara was looking for a brand for her upcoming skincare line. She had all of the product formulation completed and ready to be put into packaging. She was just missing one piece of the puzzle; what to call it, a brand ID, and packaging. The catch was she only had 3 months to execute.

A team was assembled within days of the awarded project, and in 1 month, there was a name (OAM/On A Mission) and  logo. The next 2 months were spent applying the work to all 5 packaging formats (boxes and bottles) as well as creating a brand style guide so the internal team at OAM could get to work on their website and social accounts.

The brand &  packaging received press  from publication like Allure, Vogue, Sports Illustrated, Elle USA, Bazzaar, People Magazine, InStyle Magazine, and more.

Tiletd Glass was looking to create strong brand identity for a new entry into the ultra-competitive craft beer market. They wanted to communicate that they were traditional perfectionists, but still very creative in their brews.

The name Tilted Glass was derived from the fact that the exact tilt to pour a perfect pint is to hold the glass at a 45º angle. We used this insight to create the logo mark, a half full pint glass with beer at that exact angle. The approach to label design was highly original for the market; a collage of elements that evoked a feeling relating to the name and ingredients of each brew.

The brand was welcomed into the LCBO and many bars/restaurants across Ontario. The brand & labels were so popular customers began to ask for art prints to hang at home.

Nickson had built a furnishings rental system. The difference? It included everything from furniture to cutlery to smart speakers & TVs; quite literally everything you need to move in and start living immediately. The only thing they didn't have was a brand.

After landing on a brand conviction of 'Help people on the move make the most of fresh starts', a logo reminiscent of two doors opening creates an N. With the brand ID complete a campaign was created to introduce the idea of Nickson to its target market.

The new brand & campaign was so effective that Nickson needed to 'turn it off' to be able to continue to keep up with demand. A demand that grew 500% after the launch of the campaign. This helped Nickson get their second round of financing to the tune of $10mm.