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Cheryl Gosling, President

Cheryl has been leading agencies that have helped clients of all kinds successfully achieve their business goals for over 20 years. Cheryl’s entrepreneurial spirit serves her clients as well as the agencies’ that she leads. She is especially helpful with smaller, start-ups that tend to come with leaner budgets, needing more senior support and quicker reaction times.  She has an innate ability to bring a team together under a single goal and keep them focussed on delivering the most effective work possible for clients.

Rachel Abrams, Creative Co-Lead

For 20+ years, Rachel has been focused on collaborating and co-creating with brand partners to solve big business problems. She’s rebranded 2 of north america’s top 5 banks, ghost written  for  the editor of Canada’s largest national newspaper,  had work featured in Fast Co. Inc. and Vogue. Her experience spans every major category from fast food to finance. Despite her broad experience she always brings an energized spirit, fresh strategic point of view, and most importantly a human element that connects. 

Paul Riss, Creative Co-Lead

For over 20 years, Paul has been one of the premier creatives in Canada. He has garnered awards in every single advertising award show both locally and around the world, including 3 Cannes lions. Paul’s work on the Subaru Sumo Carwash campaign swept the Canadian Marketing Awards with eleven trophies including several golds and the coveted “Best of The Best”. His work has received coverage in the New York Times and was featured in virtually every major Canadian newspaper. It also went viral on YouTube before views were a buyable medium, and was the top automotive video in Canada within days. The Subaru campaign has even become a part of advertising curriculum in a university textbook.  


Notable clients include: Bud, Bud Light, Kia, Subaru, BMW, Auto Trader, Destination Canada, Clorox, Unilever, McDonald’s, 7-11, General Mills, Canada Bread, Meridian Credit Union, Manulife Financial, Coinsquare, Walmart and Capital One. 

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